At its most basic level, global business is the selling of goods and services across international borders. However, it’s more than that Leaders of today must be aware of the various factors that affect the global marketplace, such as the local political and cultural environments. These issues have an direct influence on strategic decisions such as sourcing goods and outsourcing services, as well as developing marketing campaigns for different markets across the globe.
The study of global business can help you understand the elements that influence an effective management strategy. It will also teach you how to effectively work with people from different cultures, and how to communicate across different distances. This is a highly valued skill that employers regard as a desirable asset.
Global Business Resources
Print and online publications provide news, analysis, and commentary about global business. Certain publications focus on specific industries while others are regional or country-focused.
You can expand your understanding of global business by listening to real-life stories about the experiences of business leaders from around the world market. Whatever their success or failure their stories can add a human read this element to the frameworks and concepts you’ve learned in the class. They can also help you consider the challenges and uncertainties of working in a fast changing business environment.
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